Lamis Khamis launched the brand in 2001, six years after graduating with a Fine Art & Sculpture Degree at the renowned Camberwell College of Arts in London.
At the early stages of her career in Fine Art and Design, Lamis Khamis was focused on her career producing paintings, sculptures and ceramic pieces. Her skills were varied and strong in many disciplines. Her strength was combining and working with different materials to form her own unique style of Art. She exhibited in several solo and joint shows in London and sold many pieces to art collectors. Whilst pursuing her career in the art industry she was also making her own pieces of clothes. Which she would make by customising and embellishing vintage denim and army surplus pieces. Adding leather, embroidery, cutting and re-shaping the garment to make more individual and unusual pieces. Sometimes adding very detailed images and designs directly on the garment. She would treat each piece like it was a piece of art.
Through making designs for herself she was discovered into fashion, by one of the coolest boutiques in London after they spotted her wearing one of her pieces.
It was a customised pair of denim trousers she re-worked. They loved the piece so much they instantly placed a large order. One week later and on arrival of her pieces, they all sold out within a couple of hours. More orders where then coming through fast not only from London boutiques but stores as far as Tokyo and New York who heard about her pieces and were also requesting to stock her collection. Every piece in the Lamis Khamis collection was one-off and hand customised in her West London studio.
Following her success stocking some of the finest boutiques she also wanted to sell directly to the public with a more affordable range, as she wanted the brand not only exclusive to boutiques. So she decided to produce a contrasting collection to sell at the famous Portobello Road Market, the hub and centre of fashion and vintage, where many famous designers before her had launched their brands. First day and her new collection was snapped instantly, by the top stylist at Vogue magazine and also the famous Patricia Field from the Sexy and the City series who fell in love with the brand. Her stall became the focal destination on Portobello Road and you’d often find people queuing to get their hands on her pieces.
She kept her stall at Portobello Road for over 8 years even though the brand had grown to be stocked in over 50 of the most reputable boutiques in the world. She decided to leave Portobello Road and devote more time to broaden the collection to also include menswear. The demand meant that men were also requesting to purchase her one-off designs, as at the time there was very little offered to men as far as unique and customised clothing.
Since the start of her career Lamis Khamis's designs have evolved over the years and now she is focusing on producing a more simple and multi functional collection which can be taken from day to night, from casual to smart. Keeping the colour palette basic but more emphasis on fabrics and comfort. With a long career in the fashion industry, Lamis Khamis has not only sustained a reputable brand, but she also consults for some of the best brands and has also styled and clothed some of the biggest artists in the music and film industry.
Her success is due to her approach to the fashion industry by combining her love of the Fine Arts with fashion.